AI-assisted platform designed to help entrepreneurs and product teams systematically discover, validate, and refine real customer problems before building solutions.
We've seen it happen too many times. Brilliant founders spend months perfecting features that customers never asked for. Product teams celebrate launches only to watch usage flatline. Entrepreneurs burn through funding solving problems that weren't painful enough to matter.
The issue isn't lack of effort—it's lack of a structured approach to understanding customer problems. Most teams rely on intuition, anecdotes, or surface-level feedback. They skip the hard work of systematic problem discovery.
Of startups fail, often from building the wrong thing
Cite "no market need" as their failure reason
Systematic discovery before you write a single line of code
That's why we built Clarno—to give entrepreneurs and product teams a proven, AI-powered framework for uncovering real problems worth solving.
Great products start with great problem understanding. We believe in three core principles that guide everything we build.
Our AI guides your thinking, asks tough questions, and surfaces insights—but your expertise and judgment remain at the center.
Following a proven framework isn't limiting—it frees you to think deeper by removing the guesswork about what to explore next.
Every insight should be backed by real observations, interviews, or data—not hunches. We help you collect the proof.
"The biggest risk isn't building the product wrong—it's building the wrong product. Clarno helps you derisk before you invest time and money."
We're not another chatbot. We're not a generic survey tool. We're a purpose-built system for systematic problem discovery.
Chat naturally with AI that knows how to dig deeper and challenge assumptions
See your entire analysis at a glance with organized sections and evidence
Never lose your place—resume anytime with full context preserved
Whether you're starting from scratch or refining an existing idea, Clarno helps you uncover the truth about customer problems.
Validate your idea before writing code or spending months building
Build compelling cases for new features backed by real evidence
Structure your research process and document findings systematically
Explore new opportunities with a proven discovery framework
Use Clarno at the very beginning—before you commit to a solution, before you build an MVP, before you spend money on development. The earlier you discover the real problem, the less you waste on the wrong solution.
Join product teams and entrepreneurs who are using Clarno to validate their ideas and build solutions that matter.